Sweet Mystery is a branding project for a bakery that sells mystery pastries.

In this project, I had to find a way to incorporate mystery into baked goods. Its main feature is the daily mystery pastries for the indecisive people who just want the decision made. The bakery is also a speakeasy to give an allusive and secret feel to further the mystery idea.

The sweet and delicate art of baking with a twist of mystery. To enjoy the delicious science without the burden of choice. With sweet mystery you can enjoy a little bit of the unknown, knowing you're always going to end up with your sweet tooth satisfied.

-Encourage Spontaneity

-Exclusive Experiences

-Satisfy Sweet Tooths

The colors of the logo change depending on the background color. The “sweet” is always more vibrant, whereas “mystery” is always a tone to make it more mysterious.

logo

The balance of the antiques and the bricks with the warm wood tones allow for the old speakeasy feel, but more high-end.